Ukiah Valley Medical Center

Agency of Record

The Opportunity

A hospital with a CEO and staff that truly has a passion for improving the health of their community. The challenge faced by UVMC is one of outmigration, that is locals driving south to Santa Rosa or San Francisco for treatment they could take advantage of at UVMC.
 

The Solution

Establish the fact that UVMC has a reputation for quality health care that rivals and sometimes surpasses that of hospitals further away geographically. It’s not enough to tell folks that you’re local, we have to share the story that the quality of care is exceptionally high, so it makes sense to save time and money by going to the local medical center rather than driving 20, 30 or 75 miles away.

We bring humanity to the hospital, we highlight the services available, we emphasize the high quality of care, and we underscore in every communication, that UVMC is close to home, close to you, right where you need us. It’s comforting. And it’s true.

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