You hear, read and see a lot about sustainability everyday. And that's a good thing. But what does sustainability have to do with design and marketing, you say? Well, my friend, have we got a story to share, and it all starts with the Designers Accord ...

Firefly has joined the Designers Accord, an international coalition of designers, researchers, corporations and members of the creative community dedicated to sharing knowledge that helps accelerate the adoption of green design and sustainability. Yes, that is quite a mouthful. What does it all really mean? We are committed to social and environmental responsibility in our work and we encourage our clients to do the same. It comes down to being more creative with our creative and ensuring that all our work has minimal impact on our environment while producing maximum effect for our clients. Why emphasize green design and sustainability principles? It's hot? It's what everyone else is doing? It's a nifty thing to have on our website?
Nope. It's just the right thing to do.