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Firefly's Responsive Design work featured in North Bay Business Journal

08/15/2012

Much like TV antennas, eight-track players and pet rocks, the days of separate website designs for desktop, laptop, mobile and tablets are numbered.

The recent edition of North Bay Business Journal features a story about our leading edge work in Responsive Design, which automatically reformats a site to best fit the device on which it's being viewed – from large monitor to slim smartphone. It’s pretty cool if we do say so ourselves. Read the full North Bay Business Journal story for the details.

Firefly Creative Company Expands Mobile Design Services To Include Responsive Website Design Adding Seven New Clients

07/10/2012

Firefly Creative Company, a premier North Bay advertising and marketing agency, today announced the launch of a new responsive design service aimed at helping small and medium sized businesses engage consumers effectively on smartphones, tablets, and other devices.

"More and more, consumers are interacting with a company on smartphones and tablets instead of desktops and laptops, so it's important for brands to deliver outstanding user experiences across all screen sizes," said Firefly Founder and Creative Director Christine Martin.

"We're excited to offer companies a way of delivering those strong user experiences while minimizing cost and complexity," she added.

Responsive design automatically reformats a site to best fit the device on which it's being viewed.

"This is web design for the post-desktop era," said Jim Shoop, head of Firefly's digital division. "In most cases, responsive design virtually eliminates the need to develop additional mobile websites or apps, which can be costly and resource-intensive."

Five of Firefly's seven new clients will launch websites using responsive design this summer.

"We noticed a growing percentage of our website traffic was originating from mobile devices, so we knew it was time to make a change, but we wanted a cost effective way of doing it," said J Vineyards and Winery Vice President of Digital Marketing Stacy Bennett. "Responsive design was the answer."

Major brands that have embraced responsive design include Jack Daniels, Microsoft, and The Boston Globe. In June 2012, Google officially recommended responsive design as a mobile design strategy.

Click here to see the Firefly responsive design video.

Entrepreneur Magazine peeks behind the scenes at Firefly

03/20/2012

Matt Villano shadowed us for a day on behalf of Entrepreneur Magazine to gain first-hand insight into our website design process. He followed Firefly's Jim Shoop and Christine Martin while they worked through the Round Pond Estate website redesign. Matt did a great job of capturing the challenges and joys of designing for the web and our efforts to create an engaging, intuitive site. Check out the online version of the article here, and the new Round Pond site here.

Kistler Vineyards

03/15/2012

Kistler Vineyards, considered by Food and Wine Magazine's Wine Guide to be the "Best of the Best" among "Star Producers", had us redesign their website to better articulate their philosophy of winemaking. See the results here.

Littorai Wines website

03/08/2012

Littorai Wines asked us to create a new website and corporate image. We based the site on an old farm journal because of the very close relationship Littorai has to farming, biodynamics, and sustainable agriculture. And, it looked really cool.

Round Pond Estate

02/15/2012

Round Pond Estate had us rethink their website from the ground up. We jumped at the opportunity and are proud of the results. Thank you, Olaf Beckmann, for the beautiful photography.

Skipstone Website Refresh

09/23/2011

Skipstone Ranch asked us to rethink their website. The new site almost designed itself, given the stunning photos of Kelly McManus.

Captûre Wines

09/12/2011

Captûre Wines website design was a great opportunity to work with a wonderful new client and show off the beautiful photos of Olaf Beckmann.

Parkpoint Health Clubs Website

07/15/2011

Parkpoint Health Clubs asked us to update the look and functionality of their website. We were happy to oblige.

Sift Cupcake & Dessert Bar

01/11/2011


Sift Cupcake & Dessert Bar asked us to give them a fresh, new look and we were more than happy to oblige. Check out their website and, if you're near any of their locations, check out their sweeeet menu!

News Archive

Okole maluna!

04/08/2011

Hawaiian wine? You bet. We were thrilled to design and produce the website for Maui’s Winery – even though we didn’t get a chance to present our concepts in person!  We believe the site is as enchanting as a warm, romantic ocean breeze. See for yourself (and then pack your bags; trust us, you'll want to!) http://www.mauiwine.com


Do You Speak Sonoma?

02/10/2011

More accolades

01/27/2011

New Joseph Phelps site goes live!

09/24/2010

Firefly gets a new home!

08/23/2010

Huge Bear spotted on Web!

08/09/2010

Jim Dandy!

07/20/2010

To your health!

06/01/2010

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Jon Jorczak has written a new post about commuting with a designer's eye: http://blog.fireflycompany.com/2011/11/commuting-by-design/


11/30/2011 11:36 AM

So, it's not a plethora of piñatas (3 points if you know the reference), but we do have three websites to show you that we've launched recently, and we're very proud of all three.

http://www.parkpointhealthclub.com/

http://www.capturewines.com/

http://www.skipstoneranch.com/

09/27/2011 03:01 PM

Okay so we're a little late to the party, but we brought some Funyuns and a cool mix CD. So grab the kids and gather 'round the ol' laptop for our premiere blog: http://blog.fireflycompany.com/

09/12/2011 12:57 PM

One of our favorite photographers, Jim Hughes, is featured in the summer issue of AtEdge for his cover shot of American AgCredit's Annual Report, part of Firefly Creative Company's 2010 advertising campaign.

 

See it here: http://at-edge.com/campaign-spotlight/1108-Smr/1108-Smr_1659_1.html

08/23/2011 03:50 PM

Our newest TV spot is up and running in the SF Bay Area; the latest arm (or leg if you prefer) of the Sonoma County Tourism Bureau's Do You Speak Sonoma? campaign. Take a peek below!

07/08/2011 03:58 PM