We have some pretty cool ads running on the East Bay BART routes these days promoting Sonoma County as a tourist destination. Yes, tough sell, we know.

Creative Director Christine Martin was featured as one of the top wine country marketers in the North Bay. We knew that already, but apparently it was news to some. Read the full article.

WINE INDUSTRY BUSINESS JOURNAL
Who's Who in Wine Marketing
Monday, May 21, 2007

Christine Martin
Owner, Firefly Creative Co., 432 Center St., Ste. A, Healdsburg 95448; 707-433-6044; www.fireflycompany.com

Christine Martin, 37, opened marketing communications firm Firefly Creative in 2003 after four years designing national print and Internet marketing campaigns for Hewlett-Packard, RadioShack and other Fortune 100 companies while at direct-marketing design firm Hamilton Partners in Healdsburg. Before that, she spent six years as a designer then art director for the communications department at Willamette University in Oregon.

Since Firefly opened, the six-person firm developed print and online promotional materials for J Vineyards & Winery near Healdsburg, St. Francis Winery, former J winemaker Oded Shakked's new venture Longboard Vineyards and Joseph Phelps' west Sonoma County new winery Freestone Vineyards. The firm also developed the Web site for Paul Hobbs' new winery in Sonoma County.

- from northbaybusinessjournal.com