Media Buying is about what you know – and who

It’s all about context. Since we create integrated campaigns, we have strong insights and recommendations as to how these campaigns should be executed – in print, online, radio and/or TV. We work with you to determine the best outlets for the advertising we create. This is done in conjunction with the creative process, so each can inform, guide and assist the other. Out of that comes the specific and targeted media planning you need to ensure your message is seen by the right people in the right place at the right time.

Advertising strategy is...

Strategy sounds complicated but it really boils down to knowing your target audience, idenifying your key message, and then selecting the vehicles which will compellingly communicate that message to the people most likely to need and want your service or product. Firefly takes a decidedly holistic approach to advertising and marketing, believing that strategy and creative need to be developed in harmony; otherwise the creative work is produced in a vacuum and the marketing strategy is developed with no clear vision of what is being strategized (it’s a word; trust us). Because a great ad that isn’t seen by the right people is really not so great after all.