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1 Card Rich with Possibilities
Think of your business card as the ultimate leave-behind. Jazz up the back with a tip, a chart or a pithy quote. Resist the partridge in a pear tree logo, however.
2 Contacts Carded
Hand your cards out to at least two potential customers or clients a day. Turtle doves are acceptable if they are decision makers in their respective companies. We recommend printing on 14 pt. matte; otherwise the cards tend to slip through the birds’ wings.
3 Self Promotions
Write three press items a month. Press releases, letters to the editor and a blog or journal. These are free to you, and enjoy good readership. Topic should be interesting and relevant. Perhaps something about the recent French Hen industry bailout.
4 Calling Blasts
Aim for at least four email blasts a year. Make them fun, engaging, brief and beneficial to your reader, otherwise they will languish in inboxes like four calling birds with no one to call.
5 Golden Web Hits
Dust off your website, refresh the look and update the info. Then get your website address to at least five golden contacts a month. See some examples of super-spiffily designed sites right here.
6 Network Nettings
Get your name in six media outlets, and we mean all media: Facebook, MySpace, Linked In, chambers of commerce lists, trade magazines, etc. That’ll get your swans a-swimming, if you know what we mean.
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7 Times-a-Schmoozing
Attend social events during the holiday season, bring your spiffy cards (see #1) and get at least seven people’s cards and contact info in return. Show some restraint and don’t hit them up until at least January 2.
8 Words-a-Working
Forget the elevator speech, who has the time? Craft an eight-word description for your business. Something that conveys the essence of who you are. For Firefly, it’s “Integrated marketing, exceptional design for print and web.”
9 Logos Dancing
Take a step back and review your brand ID in nine areas: Your logo, your tagline, your business descriptor, your colors, your font, your physical space, your internal and external communications, heck even your voice mail message and make sure they reflect who you are.
10 Minutes Musing
Take 10 minutes every day to plan your course of action, ensuring that you are doing something positive to get your name out there. Toss out the mundane and expected and embrace the ideas that would get ten lords a-leaping.
11 Calls to Action
Want your pipers to really pipe? Give your audience something to do. Whether it’s “20% off limited edition Ponch and Jon figurines,” or “Visit our website for 11 great reindeer recipes.” It’s what we like to call a “Call to Action.”
12 Firefly Perks
Turn to a pro to help you drum up business. We could give you at least 12 good reasons to talk to Firefly Creative Company, starting with the fact that we do everything from website design to email blasts, from brochures to billboards, from rack cards to radio. Not to mention we are locally based and have a team of creative folks customized for every project. So you pay for the work, not for the staplers.
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