New business inquiries:
Phone: 707.433.6044 x203
Any advertising agency can whip out a logo. We go further – and deeper – into your brand. For us, brand development includes research into your business, its strengths, attributes and, most importantly, points of differentiation from the competition. From there, our branding strategies guide us to create positioning and mission statements, and a creative blueprint to articulate the core message and provide guidelines to ensure a consistency of voice. We also focus your brand into three key points to communicate on creative materials. A logo and tagline (if appropriate) are developed, along with a brand guidelines document. And, of course, our clients are involved every step of the way.
Every business has a distinct personality. Our job is helping you define yours so that we can communicate it clearly. Effective branding strategies ensure that your image stays consistent with your mission and business principles. That’s where we come in. Think of us as your brand police, making sure every piece of creative – from brochure to billboard to website to window signage –effectively reinforces, reflects and supports your brand. Smart branding is impossible to overvalue; it takes time and attention to creative detail, and creates a compelling, consistent voice for your business.–