American AgCredit
Agency of Record
The Opportunity
Take a successful business and help it move forward, keeping its central strengths in the forefront while introducing new compelling support points.
The Solution
Just like you can’t tell anyone you're cool, we really didn’t want to come out and say 'trust us'. Rather we approached the work as an opportunity to bring out the humanity of the people who work at American AgCredit and the clients they have served since 1916. We utilize engaging photography that features customers in their respective farms and ranches. We also developed succinct copy that reinforces American AgCredit's tremendous legacy of strength as well as its ties to the community and commitment to future generations of farmers, ranchers and customers. We believe in treating the consumer as an intelligent person who understands the value of reliability, especially when discussing financial services.
